Website Advertising using Banner ads can be strategically positioned on a website to capture consumers’ attention. Through banner advertising, brands and artists can promote their brand or music as well as encourage viewers to visit the brand's or artist's website. Similar to other forms of online advertising, brands leverage banner advertising for a multitude of reasons. Whether a brand's intention is to build brand awareness, or drive traffic to the brand's/artist's website, banner ads can be effective in fulfilling a brand's business goals.
College Underground Radio gives artist's and brand's access to the most trafficed page on the station's website...The Home Page.