On Air advertising has been a staple of radio’s advertising mix from the very beginning of the medium. Advertising using s Station ID or an On Air scripted advertisement can do wonders for your brand's public image and increase listeners or possibly sell more downloads.
No on can really communicate your brand or the passion you have in your music or business than you. The marketplace is so sophisticated now, and it’s very evident if someone’s just an actor saying words. Nothing can replace your passion. That sells downloads. That helps to generate more listeners to your music.